Strengths Of Wal-Mart
Management
Wal-Mart solicits feedback from all their employees, annually,
regarding their opinions of their work experience and the company’s
implementation of Wal-Mart’s basic beliefs and values. They provide training on
working with people, leadership skills, equal employment opportunities,
diversity and sexual harassment.
Marketing
Wal-Mart marketing is in its Everyday Low Price Campaign and
the Rollback Campaign. When consumers shop, they are always looking for the
best deal. Since Wal-Mart already offers low prices, when the roll back prices,
they are able to out put all their competition.
The most important marketing aspect of Wal-Mart is they try
and create the ideal one stop shopping experience. Wal-Mart stores contain
groceries, clothes, healthcare products, toys, electronics, bedding and automotive
etc.
Finance/
Accounting
Since 2000, Wal-Mart revenue has constantly increased. In
2000, they had revenue of $165,013 billion and in 2002 their revenue had
increased 24% to $217,799 billion.
Production/
Operations
The strongest aspect of Wal-Mart is in its access to distribution
networks. They continuously delivering goods to warehouses where they are
sorted and distributed to their stores within a day. This enables Wal-Mart to
take advantage of economies of scale with shipping trucks with full loads. This
allows Wal-Mart the ability to increase the speed of deliveries, a fast
response to market demands and low inventory.
Computer
Information System
Wal-Mart information is a strong in the aspect of
productivity. The information allows Wal-Mart to manage their inventory in the
most efficiency way. It allows to Wal-Mart
to fulfill employee’s needs and customer and have strong customer service.
Weakness of Wal-Mart
Management
Wal-Mart does not have a formal mission statement. They have
core values; they do not tell their consumers what their business is. This does
not provide direction or definition but gives a company a statement on which to
rely on to stay strong.
Wal-Mart also lacks
in Unions. Wal-Mart does not have any Unions involvement, which is a problem
because of the perception of treating employees poorly.
Marketing
Wal-Mart trying to expand into new markets. There are
thousands of towns across the U.S that tried to block the introduction of
Wal-Mart because of the economies impact that it has on small town stores and
shop. It “forces” them out of business.
Production/Operations
With the increase rate of Wal-Mart consumers, the slowing
speed of checkout lines. This is a problem because it can and will cause people
to choose other stores that are less congested. This causes Wal-Mart to lose
sales (profit).
Research/
Development
They do not engage in any research and development. They approach
local government and just build.
Computer
information System
There are rarely in any weakness in Wal-Mart computer
information system. They keep up with the latest software and technologies.
Recommendations
Wal-Mart has plenty of strength as a company but it also has
it weakness. Where there is weakness can always be improvement. Recommendations
that I can offer
Come up a system that will speed up checkout lines, have
more telxons available in the store, get involve with research and development
so they can find the best location for their stores. Also Wal-Mart should be sensitive where they
put their stores so small shop and store wont go out of business, their image associated
with how they treat their employees needs to improve (have a better PR).
