Five Forces Model

Force	Wal-Mart Example	Force Strength
Bargaining power of customers	“This item cost to much”	Low
Threat of substitutions	“ I only shop at family own business”	High
Bargaining power of suppliers	“I will go to another retailer who would sell my product at a higher price”	Low
Threat of entrants	“I am going to the new Target, its closer”	Medium
Rivalry	“I will go on the internet, they have bargains that I never see in stores ”	High